If you are between the ages of 13 and 25, you’ll know what
Tumblr is, and odds are that you are a blogger on the site yourself – after
all, Tumblr has accumulated over 100 million users in the six months that they
have been up and running.
However in the past 2 months it has been speculated that a
deal between Tumblr’s CEO David Karp and Yahoo’s CEO Marissa Mayer has been
struck, with Yahoo Inc. reportedly offering $1.1 billion for the blogging platform.
The deal follows Marissa Mayer’s promise to Yahoo consumers
that she would help the company rise from the ashes following her placement as
CEO little over a year ago.
Marketing analysts suggest that buying into a platform that
reaches over 100 million users will increase Yahoo’s advertising opportunities.
However, financial experts from Forbes doubt the credibility of these claims,
stating that Tumblr only made $15 million in revenue in 2012.
Similarly, Tumblr users are up in arms about the takeover,
saying that they feel ‘betrayed’ and ‘abandoned’ by creator David Karp. Users
have also predicted that Yahoo will attempt to transform the blogging platform
into advertising space.
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| Yumblr prediction created by Tumblr users. |
A story close to home ;) It ended rather abruptly, though. Do you have word limits for these, or? A little bit of a counter-argument is always good - Yahoo buying Tumblr can't be all bad (well, idk).
ReplyDeleteKeep up the marvellous writing :)