Ethics are defined as ‘a set of prescriptive rules,
principles, values and virtues of character that inform and guide interpersonal
and intrapersonal conduct: that is the conduct of people toward each other and
the conduct of people toward themselves’ (Edward Spence, 2005). They govern the
behaviour of individuals through prescribing what can be done, prohibiting
certain things that cannot be done, and guiding individuals through which
choices to make when regarding ethical choices. Naturally, these ethical
choices will vary according to the socio-cultural context of the individual, as
well as the historical and political contexts in which the choice is made in.
In terms of journalism, there are three forms of ethics:
·
self-regulation, where the state hands over the
power to regulate the industry which enacts its own standards of behaviour
through the creation and maintenance of codes of conduct, ethics, standards or
principles.
·
semi-regulated/co-regulated environment, where governments
and industries work together to draft rules that determine the ethical and
regulatory framework in which the industry will operate
·
Absolute government regulation, where the
government prescribes the rules in legislation which is overseen by a statutory
authority
Australia has a combination of self- and semi-regulated
journalism; this is partially due to the fact that journalism is an open
profession, and does not require a licence to be practiced. Despite this, there
are several Australian regulators who monitor the content produced by
journalists, including:
·
MEAA (Media Entertainment and Arts Alliance)
·
APC (Australian Press Council)
·
AJA (Australian Journalists Association)
·
ABC (Australian Broadcasting Corporation)
There are several journalists who say that they are simply giving
the audience what they want when as an excuse to breach ethical conduct. One
way to sidestep this problem is to identify a true public interest in any story
being covered. Through doing this, it can be determined whether or not a story
is newsworthy and whether or not it adheres to the codes of journalistic
practice.
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